Bestbuy eBooks - The Radio Presenter's Handbook.

on can create their own radio station, presenters need to become more entrepreneurial. They need to think more like a business, with a clearly defined brand off-air, whilst on-air being a personality within the constraints of the station's format.
The Radio Presenter's Handbook encourages you to think of yourself as a company and in doing so take on the roles of Product Manager, Sales Director and Managing Director. The aim of this book is to provide you with a thorough understanding of what it takes to become a great presenter, to make a reasonable amount of money and expand your business beyond a daily three-hour show.
You can buy The Radio Presenter's Handbook as a soft-back book or as a downloadable e-book. Once you've paid for the e-book you will be given a link to download an exe file which is 926KB in size and will take approximately 30 seconds to download using a broadband connection.
Read the first two chapters for FREE below:
1 INTRODUCTION
Radio presenting used to be as simple as turning up and playing a few songs interspersed with a few witty lines, but the world has changed and so has the business of being a radio presenter.
Being a presenter today is so much more than linking songs on the radio. In this modern era where literally anyone with a PC and an internet connection can create their own radio station, presenters need to become more entrepreneurial. You need to think more like a business, with a clearly defined brand off-air, whilst being on- air a personality within the constraints of your employer?s format.
After years in the industry it became apparent that aside from the information provided by the PD of the station on which you worked, there were few books, guides or documents - aimed at you, the presenter - dealing with preparing for shows, developing your on-air product, negotiating contracts and understanding your brand. The aim of this book is to give you a thorough understanding of what it takes to become a great presenter, to make a reasonable amount of money and expand your business beyond a daily three-hour show.
Make no mistake, the business you own and operate is complex. Where most businesses have a single distinct customer base, you have two: the small customer base of Programme Directors; and the faceless, disparate group of customers that never buys your product but consumes it regularly, the listeners. What a nightmare market you operate in! And that is the key to succeeding. Understanding that you are a business; one of many operating within the modern consolidated radio and media world. To maximise your revenue and progress your career you need to start thinking of yourself as Marketing Director, Sales Director, and Product Director of ?You? Limited. Throughout this book we?ll look at what you need to do to be a success in each of these areas and empower you with the knowledge to understand the technical jargon associated with formats, research and brands. ...

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