Bestbuy eBooks - Page Zero - Enlightened Search Marketing.

Google AdWords And Paid Search Campaign Management Consulting & EBook(R)s.
Google AdWords Handbook
The Original Google AdWords Handbook Trusted
by Savvy Marketers / By Andrew Goodman
155-Page PDF Download

Anyone can enable a Google AdWords campaign and start showing their ads within hours. Exciting, right? But if you don't get it just right, all you're doing is putting money in Google's pocket, not yours.

READER TESTIMONIALS
"Most of the people who try to sell you search engine optimization are just ripping you off. Inside Andrew Goodman's special reports, though, I've found real, common-sense approaches that ought to work for just about anyone. Teach a man to fish..."

Seth Godin
Author, Meatball Sundae

Fixing broken Google AdWords campaigns and turning them into profit centers has been my full time job for the past six years, since I sold the first edition of the Google AdWords Handbook. Read on for exciting information about a package of resources I'm offering to help you get the most out of your marketing.
Taming Google AdWords
Google AdWords is the largest advertising opportunity on the Internet today, bar none. Google will make more than $10 billion this year from the program. There are other search engines, but our private data show that for many websites, Google refers up to 75% of search traffic. (Even the aggregate figures for the U.S., from leading metrics agencies, show Google's market share to be over 60%, which is probably an understatement.) That's market dominance. This 2,000 lb. gorilla-sized fact of life facing today's marketer is a big part of why I've felt it necessary to spend the last five years of my life unraveling Google's mysteries.

Hundreds of thousands of advertisers are using AdWords, but only a minority will truly thrive.

I've been teaching advertisers all the details of how to benefit from AdWords since I released the very first Google AdWords Handbook in March 2002. My company, Page Zero, actively manages a large number of paid search campaigns, from small companies right up to the biggest. In 2005, I published Winning Results with Google AdWords (McGraw-Hill, 2005).

As an advertiser, you need every edge you can get. The AdWords Handbook has original insights of its own, but just as important, if you buy now, comes with a FREE subscription to my premium newsletter, Page Zero Advisor. It also comes with free supplementary information (in audio and newsletter format) unlocking the mysteries of the latest quality score algorithm, and addressing tough topics like click fraud.

Online marketing is a contact sport. Like you, my clients and I have been knocked down some of the time, and have bounced up off the canvas to triumph over adversity, using the knowledge we have at our disposal and leveraging important relationships with industry experts and insiders.

Anyone can jot down ...

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